STOP SCROLLING. 🛑
You're about to discover why millions of people are OBSESSED with snacks they've never heard of before.
Last week, a TikToker posted a 15-second video trying "Spicy Crayfish Pringles" and it got 3.2 MILLION views. Another creator freeze-dried some gummy bears and broke YouTube. And don't even get me started on the "alien head candy" that has Gen Z in a CHOKEHOLD.
What's happening? Welcome to the Geeked Universe phenomenon.
🎮 THE GAMING GENERATION'S SNACK REVOLUTION
Forget boring potato chips. Geeked Universe turned snacking into a GAME:
✨ BLASTIES freeze-dried candy with anime-style mascots that look like they jumped out of a video game
✨ 70+ EXOTIC chip flavors you literally cannot buy ANYWHERE else in America Â
✨ Packaging so fire it's basically free marketing (hello, unboxing videos!)
But here's the REAL secret sauce...
🧠THE PSYCHOLOGY OF VIRAL SNACKS
Why are people spending $6.95 on freeze-dried candy when they could buy regular candy for $1?Â
FOMO FACTOR: "OMG you HAVE to try this before it sells out!"
CURIOSITY TRAP: "What does crayfish flavor even taste like?!"
FLEX APPEAL: "Look what I found that you can't get!"
CONTENT GOLD: "Watch my reaction to this INSANE snack!"
🎯 THE 5 VIRAL COMMANDMENTS (EVERY BRAND NEEDS THIS)
1. VISUAL SHOCK VALUE
Does it make you stop scrolling? Geeked Universe's neon packaging + gaming mascots = instant thumb-stopper
2. STORY TRIGGER Â
Can customers make content with it? Freeze-dried transformation videos = engagement EXPLOSION
3. TRIBE SIGNAL
Does it speak to YOUR people? Gaming culture branding = instant community connection
4. SCARCITY PRESSURE
Is it hard to get? International exclusives = "I NEED THIS NOW" energy
5. SURPRISE ELEMENT
Does it break expectations? Familiar candyÂ
STOP SCROLLING.Â
You're about to discover why millions of people are OBSESSED with snacks they've never heard of before.
Last week, a TikToker posted a 15-second video trying "Spicy Crayfish Pringles" and it got 3.2 MILLION views. Another creator freeze-dried some gummy bears and broke YouTube. And don't even get me started on the "alien head candy" that has Gen Z in a CHOKEHOLD.
What's happening? Welcome to the Geeked Universe phenomenon.
THE GAMING GENERATION'S SNACK REVOLUTION
Forget boring potato chips. Geeked Universe turned snacking into a GAME:
BLASTIES freeze-dried candy with anime-style mascots that look like they jumped out of a video game
70+ EXOTIC chip flavors you literally cannot buy ANYWHERE else in America Â
Packaging so fire it's basically free marketing (hello, unboxing videos!)
But here's the REAL secret sauce...
THE PSYCHOLOGY OF VIRAL SNACKS
Why are people spending $6.95 on freeze-dried candy when they could buy regular candy for $1?Â
FOMO FACTOR: "OMG you HAVE to try this before it sells out!"
CURIOSITY TRAP: "What does crayfish flavor even taste like?!"
FLEX APPEAL: "Look what I found that you can't get!"
CONTENT GOLD: "Watch my reaction to this INSANE snack!"
THE 5 VIRAL COMMANDMENTS (EVERY BRAND NEEDS THIS)
1. VISUAL SHOCK VALUE
Does it make you stop scrolling? Geeked Universe's neon packaging + gaming mascots = instant thumb-stopper
2. STORY TRIGGER Â
Can customers make content with it? Freeze-dried transformation videos = engagement EXPLOSION
3. TRIBE SIGNAL
Does it speak to YOUR people? Gaming culture branding = instant community connection
4. SCARCITY PRESSURE
Is it hard to get? International exclusives = "I NEED THIS NOW" energy
5. SURPRISE ELEMENT
Does it break expectations? Familiar candy becomes crunchy clouds = mind = BLOWN
THE $5 SWEET SPOT STRATEGY
Here's where Geeked Universe is GENIUS:
Too cheap = looks basic
Too expensive = can't impulse buy Â
$4.99-$6.95 = "I can afford to try this for content"
It's the perfect "gift zone" price. AKA "I saw this weird thing and thought of you" money.
WHY THIS MATTERS FOR YOUR BRAND
Think your product can't go viral? THINK AGAIN.
These are SNACKS. Literal food. If chips and candy can break the internet, so can your phone cases, skincare, home decor, or literally ANYTHING.
The secret isn't the product. It's the EXPERIENCE.
THE VIRAL CHECKLIST
Ask yourself:
- Does my packaging make people want to film unboxing videos?
- Can customers tell a story about themselves through my product?
- Am I speaking to a specific community or trying to please everyone?
- Is there urgency/exclusivity built into my offer?
- Does my product create a "before and after" moment?
If you answered "no" to ANY of these... you're leaving viral moments on the table.
THE CONTENT CREATOR'S DREAM
Geeked Universe didn't just make products. They made CONTENT OPPORTUNITIES:
• "Trying weird chip flavors from around the world"
• "Freeze-dried candy transformation" Â
• "Rating gaming snacks by packaging"
• "Exotic snack taste test challenge"
They're not selling snacks. They're selling EXPERIENCES. They're selling STORIES. They're selling CONTENT.
And in 2024? Content IS currency.
THE BILLION DOLLAR INSIGHT
The brands winning right now aren't the ones with the best products. They're the ones with the most SHAREABLE products.
Geeked Universe cracked the code:
- Target specific communities (not everyone)
- Design for screenshots and videos Â
- Create transformation moments
- Build in viral mechanics from day one
YOUR MOVE
Ready to make YOUR products more viral-worthy?
Start by asking: "What story does this enable my customers to tell?"
Because in the attention economy, the products that win aren't just good...
They're TALKABLE.
They're FILMABLE.
They're SHAREABLE.
Just like that $5 snack that broke the internet.
Drop a comment: What's the most viral snack you've ever tried? And tag someone who needs to see this!